About the speaker
Welcome to Ljubljana, a city celebrating all things green! Sit down and watch the world go by in the city’s stylish and relaxed living room by a green river, where cyclists and pedestrians are kings, drinking water is naturally clean, and zero waste is a target. Changes towards sustainability made in Ljubljana since 2007, when a large part of the city centre was turned into a car-free area, serve as an excellent basis for taking Ljubljana’s green tourism product to a whole new level.
Sustainable tourism is a major cornerstone of the Tourist Destination of Ljubljana’s business development and marketing strategy for the period 2014–2020. This has been reflected in a number of important measures for sustainable tourism product development, such as the implementation of the European Tourism Indicator System (ETIS), developed by the European Commission to facilitate sustainable management at destination level, participation in the Green Scheme for Slovenian Tourism, and collaboration with the local accommodation establishments in the process of certification in accordance with the Travelife international sustainability criteria and implementation of green regional supply chains. The range of concrete measures to improve the city’s cleanliness and enhance its appearance has found expression in a white rose cultivar called Ljubljana, bred specially for the Slovenian capital to symbolize its cleanliness and beauty.